Take retention period into account inside the segment builder

Hi there,

We wanted to announce a new enhancement to the segment query builder.

Before, when you wanted to create a segment relying on an event you often used the over all time parameter. This term was misleading because Hull offers you with a limited retention period for events (90 days with the standard plan).

We have solved that problem by changing the name from over all time to over retention period for this particular value.

If you want to know more about your retention period, please refer to the contract you signed with Hull which mentions the exact retention period to which you agreed.

Map multiple attributes at once and visualize attributes types

Hey there,

An important new feature has just been released that affects connector configurations/settings.

Before when you were setting up the attribute mappers of your connectors, you had to select an attribute from the third party service and match it to an attribute inside Hull (or the other way around if it is outgoing). You could only do one attribute at a time by clicking on the Map another attribute button.

This was cumbersome because especially in your outgoing set-up, you could have more than 50 attributes to add one by one.

We have solved that problem by allowing users to map multiple attributes at once inside the incoming and outgoing mappers.

Let's describe the flow for incoming mapping with the example of the Hubspot connector:

  • Here is the incoming attribute mapping as it looks when it is not filled in:

Screenshot_2019-09-16_at_12.19.52 (1).png

  • When you click on the Edit the mappingbutton, you get the following modal where you can select the incoming attributes which you want to add from the third party tool:

Screenshot_2019-09-16_at_12.20.19.png

  • Then, by clicking out of the modal, you get back to the connector's settings with the auto-filled corresponding Hull attributes:

Screenshot_2019-09-16_at_12.20.38.png

The flow is of the same kind for the outgoing mapping and we believe it is going to help you save a lot of time when you set-up your connectors.

Also, we added another element to the UI of the attribute mapper. Before, you could trigger errors by mismatching attributes types. Sometimes, you might match a string attribute with a boolean and that will trigger errors on your org. We are helping you avoid these kinds of errors by displaying the type of the attribute inside the dropdown as shown in the following screenshot:

Screenshot_2019-09-16_at_12.21.19 (1).png

Fetching Hubspot Email Events

Hey there,

We have a big announcement for Hubspot marketing users! We now enable Hull users to fetch a wide range of Hubspot marketing email events inside Hull. These events range from SENT events to CLICK events via PROCESSED events with all of their respective attached properties.

For more information on the events we are able to retrieve from your Hubspot Marketing org, please refer to the following doc of the Hubspot connectors 👉 Hubspot connector docs

This will allow you to create segments of users based on those events, or you can flatten those into attributes with the Hull Processor to be consumed by your other connectors.

Here is how it works on the Hubspot connector settings: email events.png

And how it looks like once you have ingested Hubspot marketing events inside Hull: hubspot_marketing_events_2.Png

Ingesting Salesforce Tasks as events inside Hull

Hey there,

It is now possible to ingest Salesforce tasks as events inside Hull. Tasks are native objects inside Salesforce that are used to improve the productivity of your Sales team.

By ingesting these tasks as events, you will be able to create segments of users based on whether they had a task attached to them inside Salesforce.

A standard use case with that new feature involves refining segments of users in Hull which are then sent out to marketing automation tools to trigger email campaigns.

Let's say a member of your sales team had a call with a given user 2 days ago. You want to exclude that user from a nurturing campaign because you do not want to be too pushy with your users. This call is often stored inside Salesforce as a task. By ingesting this task as an event inside Hull, you are going to be able to add a criteria to the segment that is sent out to your marketing automation tool for you nurturing campaign which will be something like did not have a task with a customer in the last 7 days. That way you can exclude these particular customers with whom you had recently contacted from your nurturing campaigns.

Here is the new section inside the connector to fetch tasks inside the Salesforce connector: Screenshot_2019-08-06_at_12.05.43 (1).png

New use cases page on the website

Hey there,

We are very proud to announce that we have released a new page to our website, called the use cases page.

Many of you pointed out that you wanted to be shown more use cases that you could implement in Hull. Many of you come with a specific use case in mind when they start using Hull. But some of you may miss on several other use cases that may be a great fit with their current stack. Or perhaps we've grown a bit since you joined us. Either way, we want you to be able to see all of the hard problems that we can help you solve.

On the use cases page, you will find a list of use cases that you can filter by type: notifications, onboarding, marketing, and more! On this page, use cases are described from a high-level standpoint; showing the connectors involved and the business impact.

Screenshot 2019-09-27 at 13.04.33.png

When you click on one of these use cases, you will find more details about the contexts in which you can apply that use case, how to start implementing the use case, what connectors are used, and what roles in your company they may serve. See an example below:

Screenshot 2019-09-27 at 13.04.57.png

New settings section for Hubspot, Salesforce, Segment, Intercom and Mailchimp

Hey there,

We have updated the settings sections of some of our connectors, including Hubspot, Salesforce, Segment, Intercom and Mailchimp.

You can see an example here with a side by side comparison of the settings of the Intercom connector:

Below screenshots showing before and after the updates on the settings design:

Screenshot_2019-07-16_at_11.12.56.pngScreenshot_2019-07-16_at_11.10.59.png

The reasons for these changes are the following:

  • The related settings fields are now grouped together in sections in grey to emphasize their logical relationships.
  • Each setting section now has a description to embed documentation and other helpful tips.
  • The settings sections are now arranged in the order that the connector should be configured.
  • The navigation bar on the left helps you jump to a particular section of the settings page.
  • With these settings, we introduce better designed, bigger and more robust form components.

Ingesting Salesforce Tasks as events inside Hull

Hey there,

It is now possible to ingest Salesforce tasks as events inside Hull. Tasks are native objects inside Salesforce that are used to improve the productivity of your Sales team.

By ingesting these tasks as events, you will be able to create segments of users based on whether they had a task attached to them inside Salesforce.

A standard use case with that new feature involves refining segments of users in Hull which are then sent out to marketing automation tools to trigger email campaigns.

Let's say a member of your sales team had a call with a given user 2 days ago. You want to exclude that user from a nurturing campaign because you do not want to be too pushy with your users. This call is often stored inside Salesforce as a task. By ingesting this task as an event inside Hull, you are going to be able to add a criteria to the segment that is sent out to your marketing automation tool for you nurturing campaign which will be something like did not have a task with a customer in the last 7 days. That way you can exclude these particular customers with whom you had recently contacted from your nurturing campaigns.

Here is the new section inside the connector to fetch tasks inside the Salesforce connector:Screenshot_2019-08-06_at_12.05.43.png

New Marketo connector

Hey there,

We are delighted to announce the release of our new Marketo connector!

Marketo is a marketing automation tool that allows you to automate the generation of personalized multi-channel marketing campaigns. Furthermore, Marketo enables you to handle lead management, email campaigns, and mobile campaigns.

This new connector allows you to leverage Hull's ability to create advanced, granular segments in order to create hyper-personalized marketing and email sequences in Marketo. This use case is similar to how many of our customers currently use our Mailchimp, Customer.io, and Outreach connectors.

This Marketo connector has 3 main features:

  • Fetching leads: ingesting the list of leads and their attributes that you store inside Marketo and make them available inside of Hull
  • Fetching leads activities: ingesting the events tied to the leads in your Marketo organization in Hull (email opened, email bounced,...)
  • Sending users to Marketo: define the segments of users that you want to send out to Marketo, along with their attributes. They will be stored as leads inside Marketo

Here are the steps to follow to complete the full set-up of the connector:

  • Connect with Marketo using your credentials Screenshot_2019-08-28_at_11.05.35.png
  • Define your identity resolution strategy Screenshot_2019-08-28_at_11.06.41.png
  • Fetch users with their events and attributes: define your incoming attributes mapping the same way you can do it with most of our connectors. Screenshot_2019-08-28_at_11.07.13.png
  • Send users from Hull to Marketo: define the whitelist segments and the outgoing attribute mapping the same way you can do it with the most of our connectors Screenshot_2019-08-28_at_11.12.55.png

Showing recently deleted connectors

Hey there,

New enhancement to the connectors list.

Especially during the set-up of your Hull organization, you are brought to delete connectors as you run some tests or need to perform some clean-ups. If you were several collaborators to set-up Hull including our customer support team when they jumped in, it was really painful to see from one day to another that some connectors had disappeared. You simply could not access the information about who deleted that given connector and when.

This pain is now over as we have now added a list of your deleted connectors. This list is accessible via a modal you can pop-up by clicking on a button next to the "Add a connector" button on the top right of the connectors list.

Here is a screenshot on how the feature works:

Screenshot_2019-08-22_at_10.24.36.png Screenshot_2019-08-22_at_09.55.26.png

New refresh button on the users and accounts tabs

Hey there,

We have added a new "refresh" button inside the Users and Accounts tabs.

Before, when you wanted to make a track or traits call on a given user to test out your Processor code, for instance, you had to hit the cmd + R button to refresh the page to update the user.

This was cumbersome because you were compelled to refresh the entire page and thus lose some time.

To prevent that, we have added a new "refresh" button that will quickly update the users or accounts without refreshing the entire page. This will help you make the updates faster and help you increase your productivity.

Screenshot_2019-08-21_at_11.49.59.png